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In the realm of Internet marketing, autosurfs are traffic exchanges that automatically rotate advertised websites in one's web browser. Therefore, they are capable of bringing a large amount of traffic to the advertised websites. Members earn credits for each site that they view, which can then be spent to advertise members' sites by adding them to the autosurf rotation. Sites may additionally be added by external advertisers who pay the autosurf operators.

Autosurfing is an evolved form of traffic exchanging, based on the manual surf traffic exchange concept. In 2001, Autohits.dk was the first ever autosurf traffic exchange to use a PHP script that eliminated the need for viewers to manually click a link or image to advance to the next page in the rotation. Traffic exchanges are based on a simple concept: members of a traffic exchange view each other's sites in order to earn credits. Those credits are applied for views in the rotation. The purpose of autosurf traffic exchanges is to increase website traffic.

Traffic exchanges have been in existence since the internet became mainstream. They were first used in business-to-business applications, with companies exchanging pageviews of their websites between employees. Autosurf traffic exchanges were created for trading pageviews automatically without any manual effort on the surfer's part. They are advertising outlets that have been around for many years and continue to prosper. Some members prefer to be advertisers, and they pay for credits and/or upgraded memberships, which go towards pageviews, in lieu of surfing. Most autosurf exchanges are geared towards free members, since the free members' surfing is what drives the flow of traffic and pageviews.

Some autosurfers are paid to view pure advertising (that is, advertisers' websites) for a certain amount of time (usually, less than 30 seconds.) Interested viewers can pause the surf timer or open any site in a new window, giving themselves more time to peruse an ad. If the viewer is not interested and does nothing, the surf timer will reset and the rotation will advance to the next page in the queue after the specified period of time.

Autosurfing allows members to promote websites of their own choice, according to a system of credits earned by surfing. Members earn credits with a surf ratio predetermined by the autosurf site's owner. In other words, each page a member views is worth a certain part or whole credit, and each view of a member's site costs credits (e.g. 2:1 Surf Ratio means a member earns 1 view of their site for every 2 pages they view.) Member can promote their own websites/pages as well as affiliate programs. Many autosurf sites offer incentives for members to recruit new members, such as bonuses and a percentage of the credits each referral makes. This is because traffic exchanges need new members to continually replace those members lost to attrition. Also, getting new and unique viewers to join an autosurf site increases the site's value and performance. The more unique viewers an autosurf site has, the better the exchange typically performs.

As autosurfs are run from websites, online payment processors are used for members to upgrade and withdraw their profits. The most popular form of e-currency used is PayPal, Payza and Bitcoin. StormPay was a very popular payment processor until February 2006 but has now converted to an auction site.

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